Be sincere and personal as you tell the story of your brand. These items belong on your About Us page because they give legitimacy and credibility to your business in the eyes of the customers. Facts are important but stories get remembered and help you connect with your customers.
Customers visit your About Us page to peek behind the curtain and see the people running the show. State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last.
You want to get it right. At the end of your About Us page, include a link to your Contact page so visitors can take the next step in the buying process.
With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher. There's multiple solutions for this—your credentials might put their mind at ease, or perhaps a story of your greatest success builds their confidence.
Mold your About Us page into something as visually appealing as it is informative. And, you may be surprised to hear this, but it might also not be the place to share your company's longwinded professional history.
Be conversational in your copywriting. If your company participates in charitable endeavors, use your About Us page to tell customers about your good works. Look at your analytics to see if visitors are spending time on that page.
Just be sure they support what the copy is saying. A key function of your About Us page is to inspire trust in your company. Your About Us page should be: Writing a good one is essential.
Do you have any favorite websites, with features that I missed? If you have approval or endorsement from a celebrity, an industry expert or even customers, you may find a way to work them into your About Us page.
How long have you been in business? If someone were to ask you about your business today, what would you say? Their entire website is a technological marvel. Get Personal People want to connect with other people.
The last thing you want is for those problems to remain unresolved when they leave. One of the hindrances to this is to remain a mystery. While it's important to impress your readers with your merits, nobody likes a narcissist or a never ending ramble.
The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating. Instead, be yourself, almost as though you were talking to the prospect in person. Do you offer advice?
While you are wonderful truth the bottom line is, a visitor wants to know what you have to offer them. Your About Us page takes the place of an in-person meeting. It sounds nuts, but your customers are looking to see themselves in your mission statement—they want to understand what kind of problems you solve and how they fit into the solutions you offer.
Go ahead, give them a peek behind the scenes. If not, you need to get busy. Was there some major turning point for your organization? A friendly writing style on your About Us page will help you connect with your visitors.
They can be pictures taken in your work environment doing what you love.
Often a little distance will give you a new perspective.When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader.
You also don’t want to sound like you’re boasting.
Your About page is one of the most important parts of your site. It’s often one of the first places a visitor goes to decide whether or not your blog is worth their time. Writing a good one is essential. Writing the perfect pitch and crafting a compelling bio is difficult.
That’s why whole industries exist to enable us to tell our stories better. Summary: How to Improve Your Writing SkillsBrush up on the basic principles of writing, grammar and dfaduke.com like it’s your job and practice dfaduke.com more so you develop an eye for what effective writing looks dfaduke.com a partner.
Ask them to read your writing and provide feedback. The About Page’s Mission. The About page is the section of a website where people go to find out about the website they’re on. Readers will visit this section for many reasons and with various questions they want answered, but your objective is the same: to inform them why they are on the site or why they should be on the site.
Who Reads About Pages? Your About page is one of the most important parts of your site. It’s often one of the first places a visitor goes to decide whether or not your blog is worth their time.
Writing a .Download